Putting Customers First

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How important are customers? Incredibly important! I was thumbing through a recent issue of Plumber magazine when I found a great article on putting customers first. And, let’s be honest, I loved it because it’s what we boast a lot about at Syncta – putting customers first and using their feedback to make a better product. Putting customers first isn’t always easy, but in the end it’s absolutely worth it.

How Important is putting customers first?

Have you ...

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Backflow Testers Nemesis: The Procrastinator

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It’s that time of year. You’re likely being inundated with potential customers pleading, “I NEED my backflow device tested. When can you be here?”

One of our customers stopped by yesterday and during that short time, he received several texts from unknown numbers asking, “Can you get out here today?” His response to us was that when he gets texts like that he simply replies with “No.” Why? Because, “I’m swamped!” It’s nothing new in the backflow testing industry. When ...

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Plumbing is customer service

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Jeremiah’s latest blog focused on part 2 of marketing your bft business online. So, now that you’ve (hopefully) set up your Yelp account—what do your reviews say about your business?

Backflow testing is typically done by a few different types of businesses. It’s likely you fall under the umbrella of landscaping/irrigation, plumbing, or fire safety. Most of these business aren’t “customer service” centric—or are they?

So what are the things that your customers could say about your business that you would ...

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