Make sure you’re getting the most of your marketing dollars online – Google Local

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Marketing is important to make sure you’re staying ahead of your business. You want to earn new customers and maintain your existing relationships.

The internet makes it possible to reach more customers than ever before but navigating the maze of options can take some careful knowledge.

Over the next few weeks I’ll be talking about the five most important pieces to ensure you’re getting the most out of your online presence.

Today we’re starting with the most important piece of your online marketing: ...

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Save your money – You don’t need a branded smartphone app

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I’ve been getting a lot of questions related to backflow business presence online & what backflow companies can do to increase their online presence – This week & the next few will be centered on getting the most bang for your dollar with the internet.


 

Reaching your customers & potential customers is always on your mind – if it isn’t it should be. Your customers are what keeps you around – retaining the ones you’ve made happy and finding new ...

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A/B Testing and how it makes Syncta better

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I’ve previously mentioned I grew up testing backflow devices. Syncta is here today because I was disappointed with the options on the market for test management software.

It probably comes as no surprise that the general application workflow is based on my idea of what a perfect day of backflow testing looks like.

But just because it’s the way that I like it doesn’t necessarily mean it’s right for everyone. I’m not nearly [smug enough] to believe that my way is the right way. ...

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Backups – You never think about them until it’s too late

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I was walking through Syncta with one of our customers yesterday and the conversation turned to the software they used previously.

‘We can automatically import that in to Syncta for you – that should save you a lot of typing’

‘Wow, that would be great! But I lost the files…’

I’ve heard this before. I never quite know how to respond to it – it usually ranks somewhere between, ‘bleh’ and ‘I’m sorry for your loss.’ Okay, that might be over swinging a little but it’s ...

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Automated Testing – How we (hopefully) only make mistakes once

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Despite our best efforts we make mistakes – it’s human nature. Our customers count on us to fix those mistakes quickly. Automated testing is one of the cornerstones in our software development lifecycle that ensure that when we make a mistake we only make it once.

Types of application testing & why you should care

There are generally two types of testing methodologies in software – ‘automated testing’ and well, uh, not-automated testing, call it regular or manual testing.

Manual testing is when someone who ...

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